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ASICS: A Sound Mind in a Sound Body
Founded in 1949 in Japan by Kihachiro Onitsuka, the brand started as Onitsuka Co., Ltd. The name ASICS is derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body". This core belief has always guided the brand to create excellent athletic shoes and apparel.
Innovation of ASICS GEL Technology
One of the brand's most significant contributions is the signature GEL tech. This cushioning system is featured in numerous ASICS trainers. It acts as a shock absorber, placed in crucial areas of the shoe, and reduces impact when you're on the move. This gives you a comfortable and protective feel. From training to just walking, GEL cushioning makes your experience smoother.
Beyond Performance
Being a top brand in performance running, ASICS combines athletic heritage with casual style in its SportStyle line. Classic trainers like the GEL-NYC with its layered mesh and suede construction and the GEL-1130 with its early 2000s have become favorites. These shoes offer a unique style and lasting comfort. Introduce athletic design and heritage to your casual outfits with ASICS.
Iconic ASICS Running Shoes for You
The brand has created several respected running shoe lines, each with specific benefits. The GEL-Kayano series is known for its reliable features, providing extra support for runners while the GEL-Nimbus series offers comfortable, cloud-like cushioning. These long-standing series show ASICS' dedication to providing specialized running shoes tailored to your individual needs and preferences. From women’s to kids’ collections, ASICS has a shoe line for everyone.